SheaMoisture products help you ‘do you, no matter your ‘do.
i concepted, titled, and helped provide core copy for SheaMoisture’s ‘Do You campaign, and art-directed the design details and top-level executions.
NOTE: SheaMoisture consumer-tested and then took our completed ideas to a more affordable partner to bring them to life. therefore, the below executions were not produced by me and my team, but they are deeply rooted in and comprised of our tagline, concept, copy, art direction, design direction, and tactics.
‘Do You social video
‘Do You social video
‘Do You landing page with hairstyle chart
‘Do You social